Rhone Apparel grows innovative odor fighting activewear line

NEW CANAAN, Conn. – Founded 18 months ago as a side business, Rhone Apparel, a startup niche activewear brand, is already growing and will soon close a Series A round of funding. The company has already raised $7.8 million in equity, the largest amount raised in Connecticut this year.

Designed with odor and bacteria-blocking technology, the company’s product line doubles as lifestyle wear, differentiating the company from traditional national brands. Using technology first used by NASA and the U.S. special forces, the company plans to take the technology to a national market.

The company is based in New Canaan and currently employs 10, and its products are sold at events, online, in 30 Equinox gyms, 20 Bloomingdale’s locations and soon in two Nordstrom stores.

Image courtesy of Rhone Apparel. 

Source: Westfair Online






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Noah Milligan

Noah Milligan works as a banker by day, specializing in financing commercial real estate and loan workouts on a national platform. By night, he has delusions of becoming the next Cormac McCarthy. His short fiction has appeared or is forthcoming in Empty Sink Publishing, Ridi...