Rhone Apparel grows innovative odor fighting activewear line
NEW CANAAN, Conn. – Founded 18 months ago as a side business, Rhone Apparel, a startup niche activewear brand, is already growing and will soon close a Series A round of funding. The company has already raised $7.8 million in equity, the largest amount raised in Connecticut this year.
Designed with odor and bacteria-blocking technology, the company’s product line doubles as lifestyle wear, differentiating the company from traditional national brands. Using technology first used by NASA and the U.S. special forces, the company plans to take the technology to a national market.
The company is based in New Canaan and currently employs 10, and its products are sold at events, online, in 30 Equinox gyms, 20 Bloomingdale’s locations and soon in two Nordstrom stores.
Image courtesy of Rhone Apparel.
Source: Westfair Online